theROARR
When nature rumbles the world listens
WHAT IS ROARR
ROARR is the world’s first impact-driven, from-nature entertainment platform - local at heart, global in reach. We are bringing together incredible artists, world-class thinkers, innovative crews, and
connected communities to inspire, engage and entertain
people across the globe.
The ROARR Begins
To launch our journey ROARR has transformed Victoria Falls into an extraordinary and unprecedented visual spectacle, with a world-first projection show larger than the size of a football pitch.
Our Mission
ROARR has a mission that is focused on spotlighting culture, empowering local communities through a local-first approach to upskilling, and connecting people with resources to those with ideas—starting at the grassroots level.
We're aligning with the United Nations’ Sustainable Development Goals to help build a greener, more equitable future for the planet. To fuel this mission, we're reimagining the world’s most iconic natural wonders as immersive canvases for story, spectacle and social impact.
Together we’ll transform the world’s most powerful natural wonders into unique canvases for storytelling, sustainability, and social impact.
From Nature.
For Nature.
Powered by Nature.
Stream & Share our track Mosi-oa-Tunya (Waterfalls Never End) today
Help raise money for nature with every view, exclusively on YouTube. Proceeds from each stream will be donated to local climate-supporting projects in Zambia.
ROARR IS THE SOUND OF HOPE
SUPPORTING CONSERVATION
Across the world human activities are putting the vital resource of rivers and lakes under tremendous strain.
We need to protect what we have here and now for the benefit of all.
RESPONDING TO CLIMATE CHANGE
Drought across Zambia and surrounding countries in Africa is impacting thousands of people, resulting in food insecurity and affecting access to clean water.
To build a sustainable future we first need to respond to what is happening.
INVESTING IN REGENERATION
Nature creates habitats, builds biodiversity, contributes to our health and wellbeing.
We will be working with an interlinked ecosystem of innovative social enterprises, charities and non-for-profits to make a real difference from the ground up.
CELEBRATING LOCAL ENTREPRENEURS DRIVING CHANGE
Watch our human-centric content series, spotlighting voices from the Mukuni community at Mosi-oaTunya (Victoria Falls) and beyond, produced and directed by award winning Zambian filmmaker Lawrence Thompson.
Join us in celebrating those whose culture, craft, and commitment are at the heart of ROARR, and to learn how ROARR is positively impacting those communities.
meet OUR SUPPORTERS & AMBASSADORS
“We are completely behind The Victoria Falls Live project team and their incredible vision to stage a unique charity concert for nature at Mosi-oa-Tunya and broadcast it worldwide.”
Mr. Hakainde Hichilema, President of the Republic of Zambia.
OUR PARTNERS
Join us and a collective of world-renowned experts in conservation, sustainability, politics, entertainment, communication and media - including Immersive International, One Tree Planted, and the government of Zambia.
TOGETHER WE ROARR
LEARN
Visit our partners' sites and learn all about the situation facing Zambia, Africa and the Globe as we all face climate changes.
ACT
Every action plays a part, from changing your energy supplier or helping with local waterways cleanup efforts, to donating funds to organisations who have established programmes which are already making impact.
ROARR
Tell your friends and family, post on social media, plan your own event, tell anyone who'll listen. Nature needs us but we need nature more.
ROARR with us and make a difference today.
hear us ROARR!
Be the first to hear about our upcoming events, messages from our ambassadors and other exciting updates! Register your email address today.